Boomplay and Merlin extend licensing agreement to cover 47 countries across Africa – Ghana Music

Boomplay and Merlin extend licensing agreement to cover 47 countries across Africa – Ghana Music

Boomplay, Africa’s main music streaming service and Merlin, the impartial’s digital music licensing companion, at the moment introduced an growth of their licensing settlement that can lengthen the supply of Merlin members’ music catalogue to 47 extra international locations in Africa. 

In 2019, Merlin signed a licensing deal overlaying 11 international locations with Boomplay, which now has over 60 million Month-to-month Energetic Customers and boasts a wealthy and expansive catalogue of over 65 million tracks, housing essentially the most intensive catalogue of African content material globally.

The growth of Boomplay’s licensing cope with Merlin will give hundreds of thousands extra African music lovers throughout the continent entry to the most effective native and worldwide music from Merlin members’ extremely numerous catalogues. 

Boomplay’s Director of Content material & Technique, Phil Choi

Boomplay has been on the forefront of serving to the African music trade unlock its full potential by securing profitable partnerships with the world’s largest labels and distributors, actively supporting artists by varied promotions and sponsorships, amongst others, and facilitating collaborations that goal to ease knowledge prices for music lovers in Africa.

This growth, together with Boomplay’s latest partnership with Billboard that enlists Boomplay’s streams as a part of the info that informs the celebrated Billboard Charts, reaffirms their dedication to making sure African music is heard worldwide.

This licensing growth additionally emphasizes Merlin’s dedication to drive new worth for its members, together with entry to new audiences throughout Africa, whereas providing a richer music expertise for Boomplay customers.

Boomplay’s Director of Content material & Technique, Phil Choi, mentioned “As our person base and repair grows quickly throughout the continent, it’s essential that we’ve got the appropriate companions to proceed on this journey with us, and to develop and help the native music trade.

Because the world chief in impartial music rights, we’re delighted that Merlin shares the identical imaginative and prescient as us and along with Boomplay’s benefits within the digital music sector and Merlin’s top-quality catalogue of songs, we are able to sit up for a striving music eco-system for a few years to come back.

Charlie Lexton, Merlin’s COO

Charlie Lexton, Merlin’s COO, added, “Via this expanded partnership, Boomplay customers from the newly opened territories can now entry Merlin members’ intensive catalogue of homegrown and worldwide music throughout all varieties of genres and an array of languages. We’re excited to see Boomplay develop their attain and provide their service to new customers throughout Africa.”

About Boomplay

Boomplay is a music streaming service supplied by Transsnet Music Restricted. The corporate has regional workplaces in Nigeria, Ghana, Kenya, Tanzania, Cote d’Ivoire and Cameroon.

The service is obtainable globally on cellular by the Google Play Retailer for Android, App Retailer for iOS and on the net by way of Boomplay has over 60 million Month-to-month Energetic Customers (MAUs), with a listing of over 65 million songs.

About Merlin

Merlin gives independents the means to personal their future. Merlin is a member led, music targeted group offering digital music licensing for independents throughout the globe. Members profit from Merlin’s premium offers, however work immediately with key digital companions.

Our membership consists of impartial labels, distributors, and different rights-holders, representing tens of 1000’s of labels and a whole bunch of 1000’s of artists from each nation on this planet.

Merlin works collaboratively with our digital companions, delivers worth again to these digital companions, and seeks to drive different incremental advantages to our members.

Merlin has sources in London, New York, North Carolina, the Netherlands, and Tokyo.

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