Esther Smith’s lost opportunity on Beyonce’s Lion King: The Gift project & what it means for Ghana’s Gospel music industry! – Ghana Music

Esther Smith’s lost opportunity on Beyonce’s Lion King: The Gift project & what it means for Ghana’s Gospel music industry! – Ghana Music


The world as a worldwide village is evolving each day as new applied sciences & alternatives emerge as was the case with Esther Smith’s Ensuro & Beyonce’s Lion King: The Present.

Nevertheless, in as a lot as the brand new wave of latest Gospel artistes resembling Akesse Brempong, Joe Mettle, KODA, MOGmusic and the likes have upped their sport on having a social media presence and songs uploaded to all the key on-line shops and streaming platforms, there are nonetheless a couple of archaic mindsets on the market.

Such is the case of ace Ghanaian gospel act Esther Smith who was thought of for one of many greatest music initiatives which featured tons of African artists, Lion king album, by the world’s greatest dwelling entertainer, Beyonce Gissele Carter, launched in 2019.

In an ABC documentary directed and executive-produced by Beyonce, her group member was noticed enquiring concerning the ‘ensuro’ track by Esther smith as she sought to search out who the artist is and which album the track is on.

A girl believed to be from her firm, Parkwood Leisure of Ghanaian descent was seen put a name to her Grandmother in Ghana in search of to search out who the artist of the ‘Ensuro’ track is and what album she may discover it on.

Her Grandmother couldn’t be of assist as she ignorantly refers her granddaughter to verify on-line as a result of she had no thought. The girl chortled suggesting that that was already executed however proved futile.

From the documentary, you can inform a number of African artists have been thought of for the challenge and we may assume there was no must waste time to investigate concerning the track particularly contemplating how discreet Parkwood is about their challenge, therefore didn’t take into account an open indagation.

Supposing she had a verified social media accounts and a dominating, interactive and lively following on social media, this chance wouldn’t have eluded her. We aren’t certain if her track wasn’t acknowledged on Shazam but as at the moment however on the time of this write up, she has been pretty represented on there.

If Gospel in itself is one thing that must shared to the ends of the world earlier than the tip comes, then I assume its custodians must have a worldwide attraction to their native creations.

Beyonce launched Beyoncé launched the behind-the-scenes TV particular on September 16, 2019, , titled Beyoncé Presents: Making the Present, documenting the album’s creation and her journey by way of Africa.

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