Amaarae brandished on New York Times Square screens twice in a week by Amazon Music & Spotify! – Ghana Music

Amaarae brandished on New York Times Square screens twice in a week by Amazon Music & Spotify! – Ghana Music

Ghana’s alte queen, Amaarae has commenced 2022 on a excessive observe after discovering herself on the screens of Time Sq. twice in week variety courtesy Amazon Music & Spotify’s Equal Africa Programme.

Spotify introduced this week that it had added Ghanaian-American singer Amaarae to its Equal Africa programme.

Equal Africa is a part of Spotify’s Equal Hub, which is designed to foster fairness for girls in music globally. Launched in April 2021, the hub has already featured a rising checklist of African artists together with  Gyakie, Somi, DBN Gogo and Soraia Ramos. 

The 28-year-old Amaarae was named Spotify’s Equal Africa Artist of the Month for January.

The announcement comes on the heels of the discharge of Amaarae’s single ‘Unhappy Girlz Luv Cash Remix’ that includes Kali Uchis and Moliy. The tune is off Amaarae’s debut LP The Angel You Don’t Know.

Amaarae will likely be featured on the quilt of the streaming service’s Equal Africa playlist, giving her extra visibility throughout the continent and the remainder of the world.

She will even characteristic on Spotify’s Occasions Sq. billboard in New York, with ‘Unhappy Girlz Luv Cash’ main the Equal Africa playlist and being added to the Equal World playlist.

In November, Amaarae, an alumnus of Apple Music’s Africa Rising programme, turned the primary Ghanaian artist to interrupt into the Billboard Sizzling 100 chart. She has greater than 10 million month-to-month listeners on Spotify in the mean time.

Final 12 months, Amaarae revealed that her new album epitomises right now’s quintessential younger African girl, her experiences and her way of living.

“We’re liberated mentally, emotionally, sexually, financially,” she mentioned. ”We’re additionally telling our tales in a way more refined manner with a world perspective.

We’re rather more assured than our moms and our grandmothers. We’re rather more empowered, and I believe that’s what The Angel You Don’t Know communicates”.

Moreover, she’s simply bagged recognition from a minimum of Amazon Music as one in every of 2022’s Artists to look at.

Asserting this milestone, the singer took to her Instagram story to precise her appreciation to Amazon Music.

Born Ama Serwah Genfi, Amaarae is a singer, songwriter, producer, and engineer identified for her work across the illustration of gender and race in music.

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